Kriti Gupta is an Internet Anthropologist and Gen Z expert who operates at the intersection of culture, content, and conversation. With over a decade of experience in media, marketing, and advocacy, Kriti helps brands and platforms decode the digital footprints of young audiences—so they don’t just keep up, but connect in meaningful, socially responsible ways.

Kriti’s work is grounded in the ways internet culture shapes identity, power, and community. A passionate systems thinker and social justice advocate, she champions youth-driven change through campaigns, strategic consulting, and cultural research. Her career spans agencies, publishers, non-profits and global brands—including projects with PepsiCo, News Corp, Griffith University, and ELLE Australia.

As a woman of colour working across media and activism, Kriti brings a lived, critical lens to the systems she navigates—naming what needs to shift and building what hasn’t existed yet. From national youth health campaigns to online subculture mapping, her approach is clear-eyed, values-led, and community-first.

Kriti is a sought-after voice on Gen Z behaviour, cultural commentary, and holistic youth wellbeing. Whether decoding memes or designing strategies, she acts as a translator for a generation rewriting the rules of engagement—centering care, equity, and collective impact.

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